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Notes & Links

Mitigate the Attention Crash

From Micro Persuasion:

The Attention Crash is a crisis in global business that is getting worse every day. By 2009, the Radicati Group predicts that we’ll spend 41% of our time managing email. Now add to that the IMs, documents, Facebook pokes, RSS feeds, Twitter tweets and text messages coming at us and we’re officially way oversubscribed.

Unfortunately, the problem will not abate. Human attention is finite. It doesn’t scale. Worse, the pace of change today is so rapid there’s a huge need to stay digitally savvy.

The key is in wrangling your information flow. Here are three of my best tips.

Great advice but I find that these crises are primarily self-inflicted. Just unsubscribe and pick and use the tools most relevant to your tasks at hand.

Link.

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