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How Steve Jobs played hardball in iPhone birth
Mr. Jobs flirted with other titans of the wireless industry but not everyone wanted to play ball. Talks with Verizon Wireless fell through. Mr. Sigman and other top Cingular executives were willing to cede control to Mr. Jobs and tolerate his digs at cellphone carriers, all for the privilege of being the exclusive U.S. provider of one of the most highly anticipated consumer electronics devices in years -- and to deny rivals a chance to do the same, according to people with knowledge of the situation.
Moneyweb - Wall Street Journal - How Steve Jobs played hardball in iPhone birth
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