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Couple turns diaper bags into money

When Ellen Diamant couldn't find a practical diaper bag for her son, she looked past her frustration — and saw a business opportunity.

After her son Spencer was born, the Upper West Side art director went hunting for a bag that fit her urban style. The best she could find was a quilted navy sack that looked ugly hanging from Spencer's stroller.

Diamant was sure she could do better. She told her husband, ex-Internet exec Michael Diamant, they should design their own sleek, unisex, messenger-style bag that would move easily from stroller to shoulder.


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Mar. 12th, 2008 Comments (0) Tagged: Business, Inspiration




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