---

Culture

True Urban Park in Bangkok

I finally managed to visit True Urban Park a digital-lifestyle-brand-experience shop located on the 3rd floor in the upscale shopping orgy called Siam Paragon. It's an impressive mix of cosy intimate comfort, big brash billboard displays, analog and digital convergence, and hip young staff. It's like someone asked what is hip, through it all together, and instead of disaster created something cool. Favourite part? Definitely being able to ditch my small screen display for the comfort of funky chairs, wireless keyboards, large screen lcd's, high speed internet, powered by some flavour of Apple. It's replete with cool books, dj, expensive coffee, cameras and accessories, and ipod charging stations. Don't miss the small flower shop in front.

The idea of the Urban Park is to be a trendy brand beacon and lifestyle platform for marketing activities, for example starring as set for MTV shows. It is about meeting the consumer and inspiring him, offering him a “third-place” to spend his leisure time. (source)

It's location and constant mtv style big screen marketing activity may dissuade serious use but as a place to impress and shop it certainly succeeds.

More photos in the flickr set.

---

---

---