Feb. 15th, 2007
iWorld-Why the iPod personalizes everything
Steven Levy argues that the ability to check out of the public sphere is one of the many virtues of Steve Jobs' minuscule machine. As the sociologist Rey Chow said of the iPod's predecessor, the Sony Walkman: "This is the freedom to be deaf to the loudspeakers of history. The Walkman allows me...to be a missing part of history."There are parts of history that nearly everyone would be happy to miss out on. In New York's mayoral campaign of 2005, Levy relates, one candidate complained how hard it was to hijack peaceful pedestrians on their way to work when they have those white earbuds plugged in. "We have to come up with something to jam the iPods," he whined. But that's the beauty of the iPod. There's no jamming it. It's a self-contained unit, not reliant on a radio signal or even on the output of a record company.
