Apple Ushers in Era of the Fluid UI

The commonality amongst those three is their ability to bring into focus the feature or functionality that you want to use, and fading the rest in the background. The simplicity triggers usage almost intuitively. While these are three Apple products, they portend a new trend, the emergence of a more fluid and active user interface.

The fluid UI is the natural evolution. In an era where hyper commoditization is part of doing business, UI and by extension the user experience is the crucial barrier to entry. Apple’s iPhone is a collection of commodity chips, hard drives and whatnot dressed up in a pretty shell. It is the UI that makes it intriguing enough to worth waiting for.

GigaOM - Apple Ushers in Era of the Fluid UI