Airlines Sharpen Sites for Web-Savvy Traveler

On the other hand, as noted here last week, there is the rapidly growing business-travel market of small companies, independent contactors and others who can’t negotiate volume discounts. According to Orbitz, which recently introduced a companion Web site called Road Warrior to serve this market, online “unmanaged” business travel spending is about $28 billion a year.

That is a pretty big pool of potential revenue. So with the rapid growth of small-business and independent employee travel, booking sites, including those run by airlines and hotels, are scrambling to redesign their Web sites to appeal to that Internet-savvy market.

Airlines Sharpen Sites for Web-Savvy Traveler - New York Times