The iPhone: Welcome To Cellular 2.0

Apple is about to enter the cellular handset market, but not with a product -- with an entirely new type of communications platform.

And -- it will not be announced this Monday. Why? Because Apple's mobile phone strategy is based on overhauling the entire legacy concept of 'phone' now being applied by all other makers and carriers. This strategy revolves around not viewing a 'phone' as a standalone piece of hardware, but as the centerpiece of a mobile communications lifestyle. And, it requires other bits and pieces to be put into play to make this grander vision a reality.

Such a multi-element platform launch cannot be done by a press release. It will require an Apple Event.

Not Your Father's Cell Phone

Apple has studiously and cautiously sat back and observed the unfolding of the cellular telephone market, and the behavior of cell phone users, smartly choosing to not enter the game until it can do so with a winning hand. Despite being loaded with advanced technology capabilities, today's mobile phone landscape is still very much still running on top of the same Cellular 1.0 topology originally launched in the mid-1980's. Handsets are still all-inclusive devices intended to be isolated islands of technology. Apple has a different vision.

Technically True: The iPhone: Welcome To Cellular 2.0