Asustek launches P535 GPS-enabled PDA phone

Asustek Computer on December 6 launched its new GPS-enabled PDA phone, the P535, in the Taiwan market, after launching the model in Hong Kong earlier, according to company sources.

The P535 carries a suggested retail price of NT$23,900 (US$740), targeting the mid-range and high-end segments, said the sources.

The P535 is currently enjoying brisk sales in Hong Kong, replacing similar models from Dopod International as the bell-selling GPS PDA phone in the Hong Kong market, according to Benson Lin, president of Asustek's Asia-Pacific and Taiwan unit.

With the successful launch of the P535 in Hong Kong, the company will now focus more on the development of high-end PDA phones and smartphones, Lin stated.

Photo: Andrea Liu, DigiTimes, December 2006

Taiwan market: Asustek launches P535 GPS-enabled PDA phone