True, Microsoft promote mobile lifestyle in Thailand

True Group and Microsoft have announced a joint campaign called 'Work & Play on the Move' to promote mobile lifestyles in Thailand. It combines the features of Microsoft Windows Mobile 5.0 with True Move’s 'Beyond 3G' integrated communications network that offers customers a variety of technologies and speeds including GPRS, EDGE and Wi-fi.

The campaign is aimed at educating customers about the benefits of using Windows Mobile 5.0 devices on True Move’s integrated network. Windows Mobile is on all PDA devices sold at True Shops and True Move Shops. Selected True Shops will have Windows Mobile Stations, an exclusive interactive demo centre. Specially trained True staff will assist customers in exploring their Windows Mobile experience, the company added.

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