The Story Behind the Sony Walkman

The world took a big step towards the iPod generation when Sony introduced the Walkman in 1979. The device was not particularly advanced - portable tape recorders had existed for decades - but it was an advance in marketing. The Walkman was not promoted to professional journalists, like most portable tape recorders were at the time; it was promoted to ordinary consumers.

It was a music player first and foremost; it had no record function.

The concept was a winner. Since its introduction, Sony has produced dozens of Walkman models and has sold them to hundreds of millions of consumers.

The Story Behind the Sony Walkman