Free cell phones to be supported by targeted advertising

Google, a company that is not afraid to branch out into new territory, is looking to target cell phones in the future for advertising. When buoyed by advertising dollars, Google see no reason why cell phones shouldn't be free to all.

"Your mobile phone should be free. It just makes sense that subsidies should increase as advertising rises on mobile phones," said Google CEO Eric Schmidt. With people using their phones more and more to perform many tasks on the go, Google see a prime opportunity to take advantage of.

Google has already begun working its magic in Japan by partnering with mobile phone networks to advance its mobile strategy. Google is also working on ways to efficiently deliver text, image and video ads to mobile phones.

DailyTech - Google Wants Free Cell Phones for Everyone