Italy gets its first mobile phone aimed at kids

"Vodafone Italy and Disney are about to launch a mobile phone aimed at the young folks between the ages of 8 and 13. Italy has over 3 million families with children that fall into that age bracket, and it is estimated that 50% of those kids already have a mobile phone.

... the mobile phone comes with two interchangeable keywords. One with the traditional 12 keys and one with only 4 keys that limits the kid to call 4 pre-configured numbers. It will cost €99 ($ 125)."

Italy gets its first mobile phone aimed at kids > Coolest Gadgets