PLY by Kamihara Hideo and IIDA

Ply mobile phone

I really like the design language that designer Kamihara Hideo is using in the PLY mobile device. The color palette, shapes reminiscent of the tab's in document folders, the idea of layers -- each building on top of the other as found in wood, and original typography help to create a far warmer, more welcoming device. The stand is a great touch.

As innovative and perhaps impractical as the PLY may be the days of consumers being attracted to hardware as lifestyle is coming to an end. Software and services are now the attractive qualities, not beautiful featured packed devices and the dangly tchotchke that they enable.

PLY by Kamihara Hideo and IIDA