Popular Science+ - a new way to experience magazines

I've been coming back to the fantastic Mag+ concept that was released last year by BERG and Bonnier trying to synthesize their ideas with others I have seen. They have since recently developed an iPad version of Popular Science based on that work. I'm not sure if this is the future of publishing but it is a completely new way to experience magazines.

Here is the original concept they presented:

We find that the graphical page-turning metaphors that you see quite frequently in web-based e-magazine readers are not terribly believable, and they don't feel very honest to the form of the screen. [...] Scrolling systems are more appropriate to what we're dealing with.

Here is the Popular Science+, demonstrated in the video, which is available for the iPad as of today.

No page turns or classless animations. The articles are arranged side by side. You swipe left and right to go between them, and up and down to dig deeper.

They put all this together in 2 months. Popular Science+ is available in the App. store.

More:
The New Digital Version of Popular Science on the iPad
Mag+ live with Popular Science+

Originally via Monoscope.

Popular Science+ - a new way to experience magazines

I've been coming back to the fantastic Mag+ concept that was released last year by BERG and Bonnier trying to synthesize their ideas with others I have seen. They have since recently developed an iPad version of Popular Science based on that work. I'm not sure if this is the future of publishing but it is a completely new way to experience magazines. Here is the original concept they presented:

We find that the graphical page-turning metaphors that you see quite frequently in web-based e-magazine readers are not terribly believable, and they don't feel very honest to the form of the screen. [...] Scrolling systems are more appropriate to what we're dealing with.