Men represent 45% of the $1.2-billion market for all luxury handbags in China, according to the president of Coach Retail International. That figure is just 7% in the U.S.

The LA Times reports on how China's often gruff, male-dominated business culture developed a taste for purses.

Wang Zhongzhu, a 42-year-old insurance executive, wouldn't dream of networking without his $1,000 leather Dunhill slung over his shoulder. He said the creamy brown mini-messenger bag sends a message that he appreciates -- and can afford -- fine accessories.

"It's a way of representing where you stand," Wang said. "It makes people think you could potentially work for a big company."

Designed for men, many of these guy purses often known as shou bao in Mandarin would be right at home in the women's handbag section of an upscale department store. Popular styles include the oversize wallet with wraparound zippers like Zhang's and the embossed leather Coach handbag with the slinky shoulder strap and handles. Colors trend toward solid brown, black and gray. But some fashion-forward gents don't mind showing a little flash: Burberry plaid, Gucci's interlocking GG pattern or Louis Vuitton's distinct LV monogram.

Luxury leather goods makers can't believe their luck: Both sexes in the world's most populous country adore purses.

In China, alpha males carry designer purses