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Prada "First Spring" by Yang Fudong

Prada presents 'First Spring', a short movie directed by Chinese artist Yang Fudong for the Prada Mens Spring/Summer 2010 advertising campaign.

It seems that Shanghai is becoming the go-to spot for the world's top fashion brands, not only for new customers but for inspiration as well.

... Prada released a short film made in partnership with the Chinese contemporary artist Yang Fudong, one of the country's most renowned photographers. For the film, "First Spring," Yang employs the stark black-and-white aesthetic employed in his epic five-part film, Seven Intellectuals in a Bamboo Forest (2003-2007).

Via Jing Daily.

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