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Mobile Mobile: reinterpreting the Christmas tree

I posted this same video a couple days past 2 years ago. I think it's worthy reposting considering the season and all. Here's the story behind the installation:

We took this as an opportunity to reinterpret the Christmas tree and its role as the traditional focal point for a communal space. 'Mobile Mobile' is a six metre circumference interactive sculpture, and signature piece for the entrance of the Lost Boys London Brick Lane studio.

To cut a long story short, after a company-wide upgrade the agency had a lot of old mobiles gathering dust. We took these, built and hoisted a gigantic interactive chandelier/mobile that plays Christmas jingles in their reception.

To add a little xmas spice to the mix, anyone could go online, compose and play their own jingle (and enjoy annoying the hell out of people waiting around in the reception). This was achieved by playing the thing live, using your computer keyboard from a web browser.

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