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Cycling Cities

Designer Jun Kwon's submission to this years ISTD International Typographic Awards.

The brief was to create an information system for cyclists to find their way around cities with fresh thinking on what cycling in the city can offer and how the city can expand the potential for residents and visitors to cycle. And the solution should be Typographic skill.

Jun's solution was to give cyclists a direction code with four colour schemes that they can immediately recognise the direction of where the cyclist is heading. Also the nearest points like underground stations or landmarks are shown with the direction code to help cyclists draw a mental map in their mind making cycling more predictable, efficient and enjoyable.

Cycling Cities

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