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Bike Light by Fraser Mort

Bike Light by Fraser Mort is an LED dot matrix, where the cyclist can design and download their personalized graphics, animations or phrases to use as their rear light.

Bike light is milled out from one solid piece of aluminum, which encloses the 8x8 LED dot matrix. The bike dock is made from ABS plastic, and connects to the bicycles dynamo via a USB socket in the back of the light. The light is designed to look at home either on a bike or plugged into a home computer. Bike Light can be programmed with still graphics, animations or words and phrases via web-based software. Here you can exchange designs through an online community, posting them on networking sites like Facebook, Twitter or Flickr.

Love this idea but not a fan of the boxy form factor.

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