Another Inner City Bike

Jruiter Studio developed this minimalist fixie to facilitate urban mobility. Pedals are located on the rear wheel for greater power (and sore knees).

Our project, simplicity in inner city bicycling, was at first glance a fun aesthetic opportunity in new trends, color, and materials. Our target lived / worked in an inner city environment with minimal space. Bicycling at this level can be more about fashion and culture than speed and performance.

Jruiter Studio. Via Fubiz.